From a general interest perspective, this story of a huge media property being the victim of a hoax is splashy headline stuff.
From a human perspective, and from a personal one, what is happening to Oliver Kay, a highly respected writer for a well-regarded UK media property, is a living nightmare.
Kay, chief football correspondent for The Times (probably among the top five football writing positions in England) appears to have written extensively about a new, big-player tournament in club soccer that doesn’t really exist.
It’s all about a “scoop” on the world’s top clubs being offered ginormous money to take part in a 24-team tournament to take place every two years in Qatar and bordering Gulf states.
Only, there may be no such thing. It may have been completely, totally made up all along. It seems that the origins of Kay’s story may be a mock article on the French website Les Cahiers du Football.